UNIVERSITY BACHELOR OF TECHNOLOGY Marketing Techniques (TC)

For more information

The department Marketing Techniques prepares students for management positions in the commercial departments of production, distribution or service companies. It enables students to acquire higher education of an operational nature in fields as varied as sales, distribution, promotion, advertising, market research and international trade.

It is therefore intended to train professionals who will be able to adapt to all sales-related situations, whatever the company's field of activity.

The application for registration in the department is made via the platform Parcoursup.

See also:

Course brochure for the Marketing Techniques (TC) diploma

List of available courses - BUT Marketing Techniques (TC)

Objectives

The University Bachelor of Technology (BUT) in Marketing Techniques (TC) allows :

  • to train students for versatile, autonomous and progressive sales positions
  • to accompany students on a genuine professional university course
  • to prepare for professional integration or further study through internships and work-study programmes.
In six semesters, the Marketing Techniques BUT trains students in all fields of commerce. The targeted skills are wide-ranging.

Targeted competences

The training is organised around three blocks of common skills:

  • Marketing
  • Sale
  • Communication
In the second year students choose one of the following courses:
  • Marketing Digital E-business et Entrepreneuriat (MDEE)
  • Business Développement et Management de la Relation Client (BDMRC)
In the third year, students are offered a sandwich course:
  • Marketing Digital E-business et Entrepreneuriat (MDEE) (alternance possible sur ce parcours pour la 3e année et formation classique)
  • Business Développement et Management de la Relation Client (BDMRC) (alternance possible sur ce parcours pour la 3e année)

adaptability to the professional world :

Tutored projects / SAE: 600 h

2 week internship in 1st year of BUT

8-week internship in the 2nd year of BUT

Alternance en 3ème année de BUT pour les 3 parcours ou Stage entre 12 et 16 semaines pour le parcours formation classique Marketing Digital E-business et Entrepreneuriat (MDEE).

The objective is to integrate into the company and carry out a commercial mission using the knowledge acquired during the training.

BACKGROUND INFORMATION

Semesters 1 and 2
BUT TC Marketing Techniques

Choice of course from the 2nd year

Semesters 3 and 4
BUT TC Digital Marketing, E-business and Entrepreneurship
or
BUT TC Business Development and Customer Relationship Management

Semesters 5 and 6
BUT TC Digital Marketing, E-business and Entrepreneurship - CLASSIC TRAINING
or
BUT TC Digital Marketing, E-business and Entrepreneurship - ALTERNANCE
or
BUT TC Business Development and Customer Relationship Management - ALTERNANCE

Contact us:

E-mail : info-tc-iut@univ-avignon.fr

Tel: +33 (0)4 90 84 38 04
(BUT 1, BUT 2 and BUT 3 TC - Initial training)

Tel: +33 (0)4 90 84 38 28
(BUT 3 TC - Work-linked training)

University Institute of Technology of Avignon

Jean-Henri Fabre Campus
337 chemin des Meinajariès
BP 61207
84911 Avignon
Tel: +33 (0)4 90 84 14 00

Mis à jour le 18 July 2024