UNIVERSITY BACHELOR OF TECHNOLOGY in Marketing Techniques (TC)

For more information

The department Marketing Techniques prepares students for management positions in the sales departments of production, distribution or service companies. It gives students the opportunity to acquire higher-level, operational training in fields as varied as sales, distribution, promotion, advertising, market research and international trade.

It is therefore designed to train professionals who will be able to adapt to all sales-related situations, whatever the company's field of activity.

The application for registration in the department is made via the platform Parcoursup.

Objectives

The University Bachelor of Technology (BUT) in Marketing Techniques (TC) allows :

  • to train students for versatile, autonomous and progressive sales positions
  • to accompany students on a genuine professional university course
  • prepare students to enter the world of work or continue their studies through work placements and sandwich courses.
In six semesters, the Marketing Techniques BUT trains students in all fields of commerce. The targeted skills are wide-ranging.

Targeted competences

The training is organised around three blocks of common skills:

  • Marketing
  • Sale
  • Communication
In the second year students choose one of the following courses:
  • Digital Marketing E-business and Entrepreneurship (MDEE)
  • Business Development and Customer Relationship Management (BDMRC)
In the third year, students are offered a sandwich course:
  • Digital Marketing, E-business and Entrepreneurship (MDEE) (sandwich course possible for 3rd year and traditional training)
  • Business Development and Customer Relationship Management (BDMRC) (3rd year sandwich course)

adaptability to the professional world :

Tutored projects / SAE: 600 h

2-week work placement in 1st year of BUT

8-week work placement in 2nd year of BUT

Work-linked training in the 3rd year of BUT for the 2 courses or 12 to 16 week work placement for the classic Marketing Digital E-business and Entrepreneurship (MDEE) course.

The aim is to integrate into the company and carry out a commercial assignment using the knowledge acquired during the course.

GENERAL INFORMATION

Semesters 1 and 2
BUT TC Marketing Techniques

Choice of course from 2nd year

Semesters 3 and 4
BUT TC Digital Marketing, E-business and Entrepreneurship
or
BUT TC Business Development and Customer Relationship Management

Semesters 5 and 6
BUT TC Digital Marketing, E-business and Entrepreneurship - CLASSIC TRAINING
or
BUT TC Digital Marketing, E-business and Entrepreneurship - ALTERNANCE
or
BUT TC Business Development and Customer Relationship Management - ALTERNANCE

To contact the Studies and Schooling Department : scola.univ-avignon.fr

E-mail : info-tc-iut@univ-avignon.fr

Tel: +33 (0)4 90 84 14 00

University Institute of Technology of Avignon

Jean-Henri Fabre Campus
337 chemin des Meinajariès
BP 61207
84911 Avignon
Tel: +33 (0)4 90 84 14 00

Updated on 25 September 2025